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Case Study: How the 49ers Partner with Newfront to Elevate Their Employee Experience
Published September 19, 2025
Newfront x 49ers Partnership from Newfront on Vimeo
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At Newfront, we believe benefits and HR support should serve as a strategic advantage, not simply an administrative function. That perspective is at the center of our long-standing collaboration with the San Francisco 49ers, which has evolved from traditional brokerage services into a comprehensive, strategic partnership.
For the 49ers, Newfront provides far more than benefits consulting. Our team delivers 24/7 concierge-level support to staff and players, assisting with everything from complex claims to day-to-day benefits questions. This level of access and expertise ensures employees feel supported and confident, knowing their needs will be met quickly and with care.
Our work together also extends into broader HR priorities. We have partnered with the 49ers on compliance initiatives across federal, state, and local requirements, enhanced operational processes, and implemented streamlined online enrollment systems. These efforts allow the 49ers HR team to focus on strategic initiatives, backed by the assurance that core compliance and operational functions are being managed effectively.
As Chief People Officer Harpreet Basran shared, "It is rare to find another team that cares for your own team as if it were their own."
That combination of trust, high-touch service, and strategic insight is what differentiates Newfront, and what continues to make this partnership with the 49ers so impactful.
Newfront also partners with the 49ers on community initiatives, including the Read for Justice program.